In today’s competitive market, timely insights can make all the difference, especially for one well-known brand that recently faced a dilemma. They were offered advanced analytics for their Amazon Vendor Central data by a third-party provider that promised impressive insights. This client wanted to get started immediately, but quickly realized it came with significant drawbacks:
With an upcoming marketing campaign that included airing commercials, this brand needed real-time data to monitor their product performance on Amazon. They were specifically interested in the GET_VENDOR_REAL_TIME_TRAFFIC_REPORT, which tracks product glances (a crucial metric that indicates how often potential buyers view a product). Their challenge: getting this data quickly and integrating it smoothly with their current systems.
Instead of turning to a third party and facing the headaches of additional onboarding and new processes, they turned to BOLD VAN. Our seamless integration enabled them to gather the real-time data they needed through their existing EDI and B2B flows. Here’s how it worked:
With everything in place, the client was able to monitor the impact of their commercials in real time. They could immediately see how potential buyers engaged with their products on Amazon, track traffic spikes, and make data-driven adjustments to their campaigns.
The best part? They achieved all this at a fraction of the price the software company had quoted.
After the success of this implementation, the brand plans to integrate nearly all of Amazon’s Vendor Central Analytic and Inventory Reports through BOLD VAN. By doing so, they’ll continue to save time, money, and resources while gaining powerful insights into their products’ performance on Amazon.
We can’t wait to see what they will do with even more Amazon reporting at their fingertips.
We’d love to help integrate Amazon Vendor Central reports into your existing systems. Get in touch with us today to see how we can help you leverage actionable insights and drive your business forward.
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